can a shape be green?

I was staring at the box of 24 or however many bottles of Arrowhead water we recently bought at Costco while eating my morning yogurt, and noticed the big graphic that said:

“Eco-Shape!  Less Plastic, Better for the Environment.”

This struck me as very intriguing.

  1. Can a shape be eco-friendly?  Does it fit better into recycling bins?  Does it take up less room in landfills?
  2. Do bottles with more plastic take more…energy to recycle?

First, if the point is that it takes up less room in landfills, then Arrowhead has some dark development and marketing teams.  If it takes more energy to recycle a thicker plastic bottle than a thin one…I think maybe that needs to be addressed.  We’ve been recycling plastic for decades now and it turns out that we could have saved energy all along just by making bottles with thinner walls??

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