why not blame apple?

This is a post I started…a while ago so it’s sad that I’m only getting to it now.  Anyway…

Over the last few months at the viral and national marketing level, there has been a “war” going on about ATT’s 3G coverage.  This has been fueled mostly by disgruntled iPhone users that aren’t getting the kind of data speeds they want.  ATT’s coverage is spotty, it’s 3G coverage is even spottier, etc.

There have been protests held where users try to overload the ATT network (not best link, but wanted to provide something…) by using a lot of data-intensive apps all at once.  Then Verizon has been attacking ATT’s coverage quite aggressively, with ATT striking back with their own advertising campaign.

The funny thing is…why is no one blaming Apple?

Apple was the one that said that

  • the iPhone would be branded as an Apple product and initially (and for quite a while) sold at Apple stores
  • would not be branded at all as an ATT product
  • advertising for it would be for the phone, not for the carrier
  • Apple would get a big cut of the sale price of each phone

Supposedly, when Apple approached Verizon and it’s huge network about this, Verizon refused.  ATT acquiesced.

So if it’s Apple that forced the iPhone to go to ATT (heck, whatever if it ended up on T-Mobile or Sprint, which has even worse coverage in general?)…why keep blaming the provider?  Why not blame the manufacturer that had such ridiculous stipulations?

Addendum:  PC  World did a test of data transfer speeds of the various carriers, and ATT came out on _top_.  Hm.

Comments (2)

  1. scb

    If given the choice to do it all over again, Verizon would say yes in a heartbeat. They just didn’t think it would be so successful…

  2. kaiyen (Post author)

    I completely agree….BUT…ATT has only gotten about 2 million more subscribers out of the whole deal, which is nothing, really. Also, as I tried to clarify on FB when this was posted there, I didn’t mean that it would be called the “Verizon iPhone.” Not at all. After all, it’s still a Blackberry from Verizon, not a Verizonberry or whatever.

    But this is an iPhone, that happens to be carried by ATT. That’s how Apple wanted it to be.

    Verizon made a mistake by leaning too hard and too long on its huge wireless network and install base. That’s why they are putting smartphones out like mad right now. But I still think that Apple’s crazy plans on how things should be priced and how the revenues should work out forced a lot of hands.

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