I recently bought a new coffee mug for use here at work. My other ones, which are great for keeping things piping hot for hours, are all stainless steel on the inside and susceptible to staining. I was therefore hoping for something ceramic which would keep the coffee hot enough for at least a bit longer than Starbucks’ paper cup.
So I bought a mug at Starbucks that looks like…a Starbucks cup. White body, little check boxes on the side for types of coffee, milk, etc, and a cap that even looks just right.
The weird part is that, even though I know this mug sitting on my desk is a travel mug, bought to be reused (obviously), I have this instinct to toss it into the trash. Somehow. Starbucks, through its commoditization of just about every possible coffee & espresso drink and the proliferation of these cups, I have been trained to want to throw this thing away.
It’s kind of sad, really…