A few days ago, I wrote about my thoughts on how Google is going nowhere in particular, and everywhere in general. I was being generally being pretty fair about it, but the fact is that with all the power and personnel that Google has, why are there still so many items disconnected? No integration, having to invite the same 5 people to each of 4 different Google Apps that are supposedly all part of the same “suite” of tools.
And, again, google seems to be missing the boat on a few things. For instance, if I were looking at Google’s market opportunities, I would not only revisit the integration with TripAdvisor’s wealth of information, but let’s look at how TomTom has added Google features to their latest GPS units. If you get a TomTom unit, then you aren’t getting a whole lot.
Now, to their credit, you can go to Google Maps and then send the address to your TomTom Live unit. That’s pretty cool, and it is something Google did. So kudos for them. But for the most part, it’s about pulling traffic data. And…that’s far from disruptive. It’s far from anything special.
But…why can’t I search google from my TomTom? Get Google reviews from it, in exactly the way I suggest they do with TripAdvisor? Why…is Google just presuming that everyone will come to them, rather than the other way?